MBA in Marketing
Degree qualification
Master of Business Administration (MBA)
Learning Mode
Online
Duration
1 years
Study mode
Full time
Total credits
120
Location of study
Approved centers/KIMT University
Course starting dates
Flexible entry options
Additional information
Accredited, Study abroad
Qualification
Master
Overview
KIMT University increases your opportunities for career advancement and obtains higher-paying jobs. Earning this degree will provide you with everything you need to make a bigger impact in your current job and to better compete for a higher-level position in the Marketing field.
This program cultivates vital management and marketing skills to help you flourish in domestic and global business environments. Our Marketing MBA provides industry insights and fosters key proficiencies needed to manage and execute a marketing strategy. You will explore a variety of topics pertinent to today's marketer, including business analysis, market research, market segmentation, consumer behavior, advertising, operations, and more. Lasell's MBA in Marketing gives the knowledge base you need to adopt new marketing techniques and practices as the industry evolves and plays a critical role in your organization's success.
Course structure
In this specialization, you’ll explore key practices and strategies for developing, managing, recruiting, and leading diverse talent. Build the organizational knowledge and leadership skills needed to advise and advance in this field—including soft skills like emotional intelligence and conflict resolution. Explore practical approaches for managing talent, measuring employee performance, and leading high-functioning teams.
The MBA in marketing programme holds 120 credits. In our standard course-based format, your weekly schedule, program tuition, and program length are predetermined. Stay on track with fixed deadlines and costs.
- Core courses (36 sem. cr.)
- Capstone courses (48 sem. cr.)
- Specialization courses (36 sem. cr.)
What You'll Study
PROGRAMME SPECIFIC REQUIREMENTS
The following are requirements for admission to the programme:
- At least three years of work experience in the public and private sectors, voluntary/community-based organizations, and international and non-governmental organizations;
- A recognized relevant University Degree from a well recognized institution and evidenced by transcripts and copies certificates, etc. An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification.
- English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.
Assessment and verification
We assess both the theoretical and practical elements of the course. Assessment is through written assignments, a profile of evidence of teaching standards and observed teaching. All modules within this program are internally assessed by approved center and externally verified by KIMT University. To achieve a pass for a module, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgment that the learners have successfully fulfilled the assessment criteria is made by the Assessor. The Assessor will provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.
METHOD OF ASSESSMENT
Knowledge, understanding and intellectual skills are assessed through a combination of course assignments and consultancy project report. The weighting for the final overall assessment for each course taken shall be as follows:
- 50% Assignments
- 50% consultancy project report
Programme modality
The program is studied 100% online through the virtual learning platform with tutor support.
You will receive excellent support from the academic team, including your programme manager and your supervisor who will be with you every step of the way.
Duration
The programme is design to be delivered through one academic year.