MBA in Marketing
Degree qualification
Master of Business Administration (MBA)
Learning Mode
Online
Duration
1 year
Study mode
Full time/Part time
Total credits
90
Location of study
Approved center/Distance learning
Course starting dates
Flexible entry options
Additional information
Accredited, Study abroad
Qualification
Master
Overview
KIMT University increases your opportunities for career advancement and obtains higher-paying jobs. Earning this degree will provide you with everything you need to make a bigger impact in your current job and to better compete for a higher-level position in the Marketing field.
This program cultivates vital management and marketing skills to help you flourish in domestic and global business environments. Our Marketing MBA provides industry insights and fosters key proficiencies needed to manage and execute a marketing strategy. You will explore a variety of topics pertinent to today's marketer, including business analysis, market research, market segmentation, consumer behavior, advertising, operations, and more. Lasell's MBA in Marketing gives the knowledge base you need to adopt new marketing techniques and practices as the industry evolves and plays a critical role in your organization's success.
Course structure
The MBA in Marketing programme is designed to develop strategic marketing leaders with advanced knowledge of market analysis, consumer behavior, brand management, and integrated marketing strategies. The programme combines contemporary marketing theory with practical application, enabling students to design, implement, and evaluate marketing strategies in competitive and global business environments.
Students are encouraged to apply marketing concepts to real-world case studies, data-driven scenarios, and strategic decision-making contexts. The curriculum focuses on developing analytical, creative, and leadership skills required to manage brands, markets, and customer relationships effectively.
The MBA in Marketing programme carries a total of 90 credits. Under the standard course-based structure, the programme follows a predefined academic schedule with fixed tuition fees, duration, and assessment timelines.
Programme Credit Structure:
- Core Courses: 36 credits
- Specialisation Courses: 36 credits
- Elective Course: 6 credits
- Capstone Course: 12 credits
What You'll Study
| Code | Module | Credit |
| MBA 101 | Strategic Management | 6 |
| MBA 102 | Organizational Behavior and Leadership | 6 |
| MBA 103 | Financial Management | 6 |
| MBA 104 | Marketing Management | 6 |
| MBA 105 | Business Analytics and Decision Making | 6 |
| MBA 106 | Corporate Governance and Ethics | 6 |
| Code | Module | Credit |
| MBAMKT201 | Consumer Behavior and Market Research | 6 |
| MBAMKT202 | Brand Management and Positioning | 6 |
| MBAMKT203 | Digital and Social Media Marketing | 6 |
| MBAMKT204 | Integrated Marketing Communications | 6 |
| MBAMKT205 | Strategic Sales and Customer Relationship Management | 6 |
| MBAMKT206 | Global and Strategic Marketing | 6 |
| Code | Module | Credit |
| MBA 302 | Digital Transformation | 6 |
| Code | Module | Credit |
| MBACP 401 | Consultancy Project Report | 12 |
PROGRAMME SPECIFIC REQUIREMENTS
The following are requirements for admission to the programme:
- At least three years of work experience in the public and private sectors, voluntary/community-based organizations, and international and non-governmental organizations;
- A recognized relevant University Degree from a well recognized institution and evidenced by transcripts and copies certificates, etc. An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification.
- English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.
Assessment and verification
We assess both the theoretical and practical elements of the course. Assessment is through written assignments, a profile of evidence of teaching standards and observed teaching. All modules within this program are internally assessed by approved center and externally verified by KIMT University. To achieve a pass for a module, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgment that the learners have successfully fulfilled the assessment criteria is made by the Assessor. The Assessor will provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.
METHOD OF ASSESSMENT
Knowledge, understanding and intellectual skills are assessed through a combination of course assignments and consultancy project report. The weighting for the final overall assessment for each course taken shall be as follows:
- 50% Assignments
- 50% consultancy project report
Programme modality
The program is studied 100% online through the virtual learning platform with tutor support.
You will receive excellent support from the academic team, including your programme manager and your supervisor who will be with you every step of the way.
Duration
The programme is design to be delivered through one academic year.