Learning activities and course curriculum:

• General Education Courses (30 Credits)- The General Education component provides students with a foundational understanding of various disciplines that enhance critical thinking, communication, and analytical skills. These courses are designed to foster a well-rounded education and include subjects such as psychology, sociology, ethics, and information technology. By integrating these courses into the curriculum, students develop essential skills that are applicable across all business fields.
• Business Core Courses (30 Credits)- The Business Core courses introduce students to fundamental concepts and practices in business administration. This segment covers essential areas such as management principles, financial accounting, marketing strategies, and business law. These courses ensure that all students acquire a comprehensive understanding of how businesses operate, equipping them with the necessary skills to navigate various business environments effectively.
• Concentration Courses (60 Credits)- Students can specialize in one of eight concentrations: Business Management, Human Resource Management (HRM), Marketing, International Relations, Accounting & Finance, Supply Chain Management, International Business Management, or Health Care Management. Each concentration consists of ten specialized courses that delve deeper into the chosen field, allowing students to gain expertise and practical knowledge relevant to their career aspirations. This focused study prepares graduates for specific roles within their selected area of specialization.
• Elective Courses (30 Credits)- Elective courses offer students the flexibility to explore additional subjects that complement their major or broaden their knowledge base. Students can choose from a variety of topics such as international business, digital transformation, negotiation skills, and data analysis for business. This component encourages personal interests and career exploration while enhancing the overall educational experience.
• Capstone Project (30 Credits)- The Capstone Project is a culminating experience that integrates knowledge from all areas of study within the BBA program. Students undertake a comprehensive project related to their concentration, applying theoretical concepts to real-world challenges. This hands-on approach not only reinforces learning but also develops critical skills such as research, analysis, teamwork, and presentation abilities. The Capstone Project serves as a significant portfolio piece for graduates entering the job market.